A simple, no-code, privacy-friendlyalternative to Google Analytics
Easy to use
Google Analytics is painful to use for most people, which is what inspired us to build a simple alternative. GA is also an overkill for most websites - you might not even view all the data that is collected. It is also heavy and slow, both on client side script and on the dashboard.
GingerTag is lightweight, super-fast, and designed with simplicity in mind. Our single page dashboard can give you all the insights you need. You can set date ranges, filter the dashboard by various metrics like Traffic Source, Country, Device Type, all from the same page.
Focused on Privacy
Tools like Google Analytics monetize end-user data. User interactions from websites are captured and used to target ads. If you love your users, you should not let them be victims of ad-tech mafia.
GingerTag only collect what is needed for reporting and never use it for any other purpose. We don't store any PII like IP address.
You don't need to compromise on essential insights by choosing simplicity and privacy. You can easily know where your users come from and what they do on your website with very good accuracy.
GingerTag measure users, sessions and pageviews, can detect your traffic source, understands UTM parameters, support goals and custom events, has funnel visualizations.
We also measure time spend per page, session duration and bounce rate better than GA.
No-code Goals Tracking
Pick an element from your page and get analytics on how users interact with it.
Track simple goals like button clicks, video watch, form submission, without writing code to send custom events.
Get metrics like form submissions, interactions and conversion rate.
Find out the pain-points in your form by analyzing field level fill rate and duration.
Find out how many people are watching videos on your website, and for how long.
Works with all HTM5 videos including Youtube, Vimeo.
Buttons & Links
Analyze how your call-to-action buttons and links are performing.
Get metrics on Total clicks, Unique clicks, Trend chart on clicks over a period of time
Want to find out if users are scrolling down to see a content or an image at the bottom of your page?
Just select the element and we will take care of the rest. (Coming Soon)
Setup Conversion Funnel
Create Funnels visualization from pageviews, goals and custom events.
Easily setup funnels by defining steps.
A step can be a pageview (support regex path), or a goal or any of your custom events.
Get metrics on total funnel completions, unique completions, and conversion rate.
Filter data by time period, source, country, etc.
Step Level Metrics
Analyze metrics and drop rate on each step.
Improve conversions by fixing the drop point in your happy path.
Custom Events Tracking
Send custom events when users perform various actions on your websites.
This can be useful when no-code goals tracking don't cover your needs.
Easy to send
Capture DOM interactions by adding
data attributes to your elements.
Send custom events by calling our global function
Support custom data
You can send custom data along with your event and get metrics on them.
A data can be any JSON object (key-value pair), even in nested format. Not restricted to few keys like Action, Category, Label like in GA.
Filter and Segment
All filters like Country, Traffic Source, Entry Page,..etc are supported for events as well.
Install GingerTag on all your websites. There is no additional cost for this, as we bill you for total pageviews only.
Multiple Users & Roles
Invite any number of users to your project at no additional cost. Grant View or Edit permissions as required.
GingerTag works seamlessly on single page applications irrespective of the UI framework (React, Vue, Angular).
Traffic data is updated in the dashboard in just few seconds. You always get semi-realtime metrics.
GingerTag script is only about 1kB in size with gzip. This is about 14 times smaller than Google Analytics.
Powered by CDN
Our script is served through CDN with 200+ locations worldwide. It loads in about 30 milliseconds for most users.
Weekly Email Reports
We will email you once in a week with overall traffic and behavioural trends on your website.
100% Data Ownership
You have full ownership of data collected from your website. You can have it exported or deleted any time.
No Personal Data Collected
GingerTag will never collect or store any personal data from your users. Collected data is only used for reporting.
GingerTag will not track users who has their browser Do-Not-Track setting turned on.
GDPR & CCPA Compliant
GingerTag is hosted in EU and complies with privacy regulations like GDPR and CCPA.
We have a simple pricing model based on your monthly pageviews. All features included. No pro plans. No extras.
GingerTag is free up to 5K monthly pageviews. You can try GingerTag for 30 days. No credit-card required.
- Unlimited Websites
- Unlimited Users
- 100% Data Ownership
- Traffic Insights
- Goals Tracking
- Custom Events
- Funnel Visualization
- Email Support
- Cancel Anytime
We only start billing you after you manually select a plan and enter your credit-card details.
If you exceed your quota, we will email you and ask you to upgrade. We will never auto-upgrade and charge you.
Bring your own cloud / On-Premise hosting
Don't want your analytics data to be hosted elsewhere? GingerTag can be deployed on your AWS, Azure, Google Cloud, etc. or even in your private network.
We provide installation and support for an affordable price. Contact us to learn more.
Frequently Asked Questions
GingerTag does not collect any personally identifiable information of your users. The IP address of the user is anonymized, and is only used to identify the Country. We never store the IP address of your users on our database.
It is possible to track certain user actions on your website without writing code. You can track clicks on a link or a button, submission of a form, watches of a video, etc. just by selecting the elements from your webpage or specifying their css selectors.
No need to go back and forth between developers to add custom events for common user interactions.
Unlike many analytics tool, GingerTag does not sample data to provide approximate numbers. All metrics are queried on actual data, even for unique counts on custom date ranges.
GingerTag filter traffic coming from localhost or any other domain than that of your website. This will prevent testing or development traffic data accidentally corrupting your analytic metrics.
On the other hand, GingerTag may recognize a repeated user as new and vice-versa as we track in a privacy friendly. But this has more or less the same accuracy of Google Analytics and similar platforms.
On a normal operating condition, the data will available on the dashboard in about 10 - 20 seconds from the user triggering a Pageview or an Event.
All metrics in the dashboard are auto-refreshed every 30 seconds. "Users Right Now" is updated every second.
All data you see in the dashboard is based on your local timezone. So, time periods like Today, Yesterday will be based on your system time.
At the moment, it is not possible to tag a user with additional parameters. But we are exploring how it can be implemented in a privacy friendly way. Note that This may require you to get consent from the user to comply with GDPR as we will be tracking user across days.
Contact Us if this is something you need and we can prioritize this.
Our mission is to make analytics easy and accessible for everyone.Taking informed decisions should not cost integrating complex tools, or looking at numerous reports. We will always keep simplicity and privacy of end-users in mind as we grow, and add more features. Thats a promise!
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