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Countries

You can see the list of countries your users comes from in the Countries section.

You can use this to understand how globally diverse you users are and optimize accordingly. For example, if you notice you have plenty of visitors from China, you can consider adding Mandarin translation to your website or app.

You can click on a country and have the dashboard filtered by users from that country. You can use this identify countries converting poorly (using events) and improve marketing efforts over there.

When you click on a Country, you can also see the State level metrics. This can be useful for local businesses that serve only one country.